1. Fair Business Practices - We are committed to conducting business with fairness, ethics, and respect for societal laws and regulations, ensuring all activities are conducted in a transparent manner.

2. Anti-Corruption Commitment - We place great importance on combating corruption in all its forms. We focus on promoting moral integrity, creating awareness, and cultivating correct values and attitudes among our employees to adhere to legal requirements and operate with honesty and transparency. Our internal control systems ensure effective financial and accounting oversight.

3. Human Rights Respect - The board of directors, management, and all employees recognize the importance of respecting human rights in all aspects. We are committed to following national and international human rights laws, and ensure equality, freedom, and non-discrimination. A human rights policy is in place and communicated to all employees as a guideline for action.

4. Fair Treatment of Labor - We maintain fair employment practices, ensuring that wages are appropriate and organizational processes are handled responsibly under the law. Employee rights are respected according to human rights principles, with various welfare programs, personnel development opportunities, workplace safety measures, and mechanisms for employees to voice their concerns regarding fair treatment.

5. Consumer Responsibility - We deliver high-quality products and services that meet the needs of our guests, handle complaints promptly, and strive to ensure customer satisfaction to encourage repeat visits and positive word-of-mouth. A quality assurance policy is in place to be followed by both employees and guests.

6. Environmental Responsibility - We are dedicated to sustainability, good governance, and preventing environmental harm. We take great care in using resources efficiently, maintaining environmental protection, and adhering to environmental and energy management policies, which are communicated to all employees and stakeholders for implementation.

7. Community and Social Development - We aim to contribute positively to the community, focusing on cultural, educational, artistic, environmental protection, and job creation initiatives to distribute income within the local community and the indigenous people of Phang Nga.

8. Innovation - We continuously improve our CSR practices by involving all employees in the management of environmental and energy impacts. We use technology and applications to collect data and improve efficiency in our operations. Furthermore, we share our innovations with other organizations to promote broader CSR efforts.